America’s First ONE PIECE Mugiwara Store Is Coming to Century City

LOS ANGELES — ONE PIECE is getting a permanent retail home in the United States, and Los Angeles will be its first port of call. Toei Animation announced that the country’s first official ONE PIECE Mugiwara Store is scheduled to open at Westfield Century City in fall 2026. The location places the global anime franchise inside one of the city’s most visible shopping and entertainment districts, close to studios, tourist corridors and a large community of fans.

The store will be located at 10250 Santa Monica Boulevard, according to Toei’s announcement. The company described the project as the largest official ONE PIECE store it has developed to date, expanding a retail concept already familiar to fans in Japan. A precise opening day has not been released, so the fall timetable remains the key window for visitors planning around the launch.

Toei says the Century City shop will carry official merchandise alongside products created specifically for the Los Angeles location. The plans also include displays of original animation artwork and an in-store video made for the space. Those elements suggest the company is treating the shop as more than a conventional merchandise outlet: it is being designed as a destination where the production history and visual world of the series are part of the experience.

ONE PIECE began as Eiichiro Oda’s manga in 1997, while Toei’s television adaptation followed in 1999. The story of Monkey D. Luffy and the Straw Hat Pirates has since developed into a vast international franchise spanning animation, films, games, collectibles and live-action television. Its long-running appeal gives the new store a customer base that includes adults who grew up with the series as well as younger viewers encountering it for the first time.

The Los Angeles choice is strategically clear. The region sits at the center of the American entertainment industry and has become a major market for anime conventions, theatrical releases and specialty retail. Westfield Century City already combines luxury shopping, dining and moviegoing, giving the store access to both committed fans and casual visitors. A permanent storefront also offers Toei a year-round platform instead of relying only on limited pop-ups or convention weekends.

For fans, the strongest draw may be exclusivity. Location-specific products can turn an ordinary shopping trip into a collectible event, particularly when inventory is limited or tied to an opening period. Original artwork and custom video programming can also reward repeat visits if the displays change over time. Toei has not yet published a full product list, prices or rules for launch-day access, leaving several practical details to be announced closer to opening.

The project reflects a broader shift in entertainment retail. Streaming has made global franchises easier to discover, but physical spaces still provide something a digital catalog cannot: the chance to gather, see rare material and share the experience publicly. Stores built around a single property increasingly function like compact exhibitions, with merchandise supporting the visit rather than defining it completely. For ONE PIECE, whose story is built around a crew and a shared journey, that community element is especially natural.

Century City may also benefit from the store’s ability to pull visitors from beyond the immediate neighborhood. Dedicated anime fans routinely travel for conventions, premieres and exclusive releases. If the opening includes limited products or special programming, it could become a regional event rather than a routine retail debut. Nearby restaurants, cinemas and other businesses would be positioned to capture some of that traffic, particularly during the first weeks.

The announcement arrives while the anime continues its Elbaph Arc, which began airing in April 2026, giving the franchise an active storyline to connect with new retail programming. Still, fans should separate confirmed plans from speculation. Toei has confirmed the location, fall opening window, store scale and several experience features; it has not announced celebrity appearances, opening-week events or a ticketing system.

Los Angeles has supported specialty anime retail for years, but an official flagship backed by the rights holder operates differently from a general collectibles shop. It can coordinate product, exhibition material and brand storytelling in one place. That control raises expectations for presentation and authenticity while giving Toei a direct view of what American visitors respond to.

More information is expected as construction and launch preparations advance. For now, the essential news is firm: the first permanent U.S. Mugiwara Store is coming to Los Angeles, and it will be built as the biggest official ONE PIECE shop yet. If Toei delivers on the promised mix of exclusive products, production art and location-specific media, Century City will gain a new attraction with reach far beyond the usual mall audience.